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1722 Bedford Road, Frank J. Bornhauser Home, Front View, 1918
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Image by UA Archives | Upper Arlington History
This beautifully landscaped front lawn of 1722 Bedford Road was featured in an article on landscaping. Frank J. Bornhauser, a prominent Upper Arlington resident, was asked by Evan Mahaffey, his neighbor and the editor of the Norwester magazine, to write a "short treatise" on landscape gardening for the September 1918 issue. Frank complied with a two-page essay that he filled with tips on gardening and lawn care as well as this photograph of his beautifully landscaped home. He titled the piece Three Years of Joy and Blisters. The Bornhauser residence was the first house to be completed in the Thompson brothers' Upper Arlington development.

This image available online at the UA Archives >>

Read the related "Norwester" magazine article at the UA Archives >>

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Identifier: hinw11p016i01
Date (yyyy-mm-dd): c. 1918-09
Original Dimensions: 12.5 cm x 7.5 cm
Format: Black and White Halftone Photograph
Source: Norwester, September 1918, page 16
Original Publisher: Upper Arlington Community (Ohio)
Location/s: Upper Arlington (USA, Ohio, Franklin County)
Repository: Upper Arlington Historical Society
Digital Publisher: Upper Arlington Public Library, UA Archives

Credit: UA Archives - Upper Arlington Public Library (Repository: UA Historical Society)


The Industry Standard Page 24
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Image by Matt McAlister
The Metrics section may have been everybody's favorite part of The Industry Standard in print. It was in part inspired by Michael Tchong's Iconocast newsletter at the time, but editor Maryann Thompson kept expanding it and turned it into a tremendously rich resource.

The design of the section was very important. Each chart was meant to capture a single idea with as little visual complexity but as much depth as possible. The audience was time-starved and thus needed big ideas in single punches.

After the charts went to production for print the web team then chopped up the images to post online. We copied and pasted the images into powerpoint slides and offered them for download. This became a huge hit later and inspired paid content models that were marginally successful later in life.

This prototype version of the Metrics section of the magazine looked at venture capital spending trends, shopping trends, Silicon Valley startups launched compared to commercial vacancy rates, and media consumption changes.

Maryann introduced a Buzz index for the launch in April 1998 providing a positive/negative sentiment of the market as a whole. She knew when everything was going tits up before anybody...except maybe the ad sales team.

* This image is part of the set: The Industry Standard Prototype Issue, January 12, 1998

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